Chetan bhagat supports overhaul of Indian education system.
Imran Khan plans to file a PIL against 25 as age limit for drinking(BigB Supports the cause).
Vijay mallya thinks Lokpal should be more carefully drafted.
MS Dhoni adopts a tiger at Mysore.
Priyanka chopra supports NDTV Greenathon.
Celina jaitley supports PETA.
Is Socially conscious the new sexy ?
A breakdown of series of events presents a different picture. The Media needs TRP's to survive and Stars need publicity. Media can easily focus the same issues for months together and acheive almost nothing. People love Glitz, Glamour and Familiarity now. When the same issue is focussed using a well known personality, people tend to pay more attention and are keen to know why their beloved star is supporting a cause. The Media gets more eyeballs for the same issue merely by the addition of a star studded line up to voice their opinion.
Going by that point,Anna Hazare is a star too. The Media needed a star to generate more interest for an important cause and who better person than a Social worker, Ex-army man, Padma bhushan and Padma shri. Hardly anyone knew him(atleast the newer generation) until he sat to fast against corruption. There is no denying that many prominent personalities sit on fast day in and day out. None of them is hardly covered by the national media, frankly they get very little space even in the local media. Then how did Anna become an overnight star?
The issue was caught at the right time by the media (By right time,i mean UPA II deep in troubles with scams round their neck) and they needed a face to better focus the issue. Anna was the right person at the right time to start a fast. His biography was read day in and dayout and thanks to the great work, Anna Hazare became the new Gandhiji. Stars from Bollywood jolsted for space to support him. TRP's soared and stars reiterated their support to Anna. Stars got their free publicity and Media got what it needed.(fodder for a few days).
Strange is the relationship.
Nevertheless the average consumer pays that extra buck to keep those soaring ad rates flying.
